Tom Holland has once again redefined what is possible in the world of cinema. Spider-Man: Brand New Day’s trailer crossed one billion views in just four days — a feat that no movie trailer had ever achieved before. Released on March 17, the footage sparked a global response that is being described as the most extraordinary pre-release audience engagement in film history.
Brand New Day is the latest entry in the MCU’s Spider-Man series, following the three Holland films that preceded it. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it explores Peter Parker’s life in the aftermath of No Way Home’s spell that erased his identity from the world’s memory. Four years later, the story of a forgotten but determined hero continues.
WaveMetrix data showed the trailer crossing 1.1 billion total views by Tuesday. In its first 24 hours, it generated 718.6 million views — breaking Deadpool & Wolverine’s Super Bowl record of 365 million, No Way Home’s 355.5 million, and GTA VI’s entertainment record of 475 million. The scale of this viewership has no precedent in the history of film trailers.
What the trailer accomplished emotionally is as significant as what it accomplished numerically. A hero forgotten by everyone he loves, still quietly fighting for them — it is a story that speaks to something fundamental about sacrifice and resilience. That universal message appears to have resonated across cultural and linguistic boundaries, helping the trailer reach audiences far beyond the typical Marvel fanbase.
The film features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens worldwide on July 31 and will release in India in six languages across premium formats. Brand New Day has already established itself as one of the most anticipated films in the history of the MCU.